EspressoSelf just hit the taps in local bars and restaurants. I haven't been out to get a picture of the handle on site, though.
At least I now know what a tap handle is.... and I'm quickly learning about how craft beers are made, and how they are distributed. The whole process of marketing a product like this is exciting to me.
|11 x 14 Illustration for a 4" tap handle!|
For my own small part, the art director describes the beer to me, and sometimes give me a general vision of the illustration. For EspressoSelf, he didn't have any particular vision in mind, except that the beer was made with Deeper Roots brand coffee, and maybe we could bring out the rooty concept. He also sent the specs on the shape of the label, and the placement of the MadTree ID. But that was it. I was free to draw whatever I envisioned, and you know how I love drawing twisty, rooty stuff!
The next tap handle was a quick turnaround, so I learned what it was like to work to a deadline. The A.D. told me pretty much exactly what to draw, so I just had to put my own style into the concept. As soon as I sent the illustration, it got approved, and the beer went out to the local bars and restaurants right away!
I didn't even know it was out, until I checked beermenu.com, and saw it listed there!
It's fun to see your work in public places like that. Nobody really notices it, or thinks that it's somebody's artwork, though. Except for me!
The other day, we were shopping at The Party Source, and I was wandering up and down the wine and beer aisles, looking carefully at all the artwork on the labels. An employee came over and started explaining to me where all the different types of wine were, and reassuring me that if I didn't find the one I was looking for, they surely had it somewhere. I let him go on and on with his explanation and thanked him... But I didn't have the heart to tell them that it wasn't really a beer and wine store to me... it was more like an art gallery!